Give it room
Recommended clear space: at least ¼ of the badge diameter on every side, including beside a product name when creating new layouts.
SEAL TEAM SAFETYBRAND GUIDE / 2026
Safety. Engagement. Leadership.
Safety starts
with how
we lead.
A shared identity for people who build
safer workplaces together.
One purpose. One connected family.SEAL ACADEMY + SEAL PRODUCTS
01 / IDENTITYA clear mark.
A clear mark.
A human purpose.
The SEAL badge anchors the family. Every expression pairs the strength of the mark with the openness of people learning and leading together.
THE MASTER BADGEBuilt around a shared target.
Use the supplied final badge intact: navy field, purple perimeter, silver rim, target, arrow, stars, and lower white arc.
- Brand
- SEAL Team Safety
- Program
- SEAL Academy
- Website
- sealteamsafety.com
The website appears in supporting copy, outside the badge. The mark itself has no domain.
Download the master badge ↓Keep the detail legible
Use the detailed badge at 120 px or larger on screen. Below that size, choose the supplied compact product wordmark.
Preserve the artwork
Place it on a quiet surface. Keep its proportions, colors, lettering, and arrow unchanged. Add no shadows or effects.
Clear-space and size guidance are proposed application standards. Supplied product lockups retain their approved spacing.
02 / PRODUCT FAMILYOne SEAL.
One SEAL.
Six ways to move forward.
The circular badge leads. Each product sits close beside it in Archivo Bold and Deep Plum, with tight, consistent spacing.
Leadership developmentSVG ↓
Compliance trainingSVG ↓
EHS reporting & follow-throughSVG ↓
Recognition & reinforcementSVG ↓
Hazard awareness & safer decisionsSVG ↓
Scenarios & game-based learningSVG ↓
The name is already in the badge.
Use only the product name alongside it. Keep all six names at the same weight and scale; give Smartcard the width it needs.
PRODUCT NAMEArchivo 700 · −0.022emDeep Plum / #512363
Compact alternative
For narrow headers and smaller spaces.
The shared-symbol wordmark keeps the family recognizable when the full badge is too detailed.
03 / COLORGrounded in navy.
Grounded in navy.
Distinctive in purple.
Use navy for authority, purple for action, and deeper plum for product names. Generous light surfaces give the work room to breathe.
Select a swatch to copy its hex value.
Use lavender for links on navy. Reserve silver and soft borders for decoration; use Muted Ink for form boundaries.
04 / TYPOGRAPHYArchivo.
Archivo.
Confident. Consistent.
One type family connects the brand, products, and everyday communication. Strong headings, compact product names, and comfortable reading sizes.
Aa
Archivo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & + ? !
RegularMediumSemiboldBoldExtraBold
DISPLAY
64 / 72 · 800
64 / 72 · 800
Lead by example.
HEADING
40 / 46 · 700
40 / 46 · 700
Build a stronger team.
SUBHEADING
24 / 30 · 600
24 / 30 · 600
Make space for a better conversation.
BODY
18 / 29 · 400
18 / 29 · 400
Safety grows through everyday actions: asking a useful question, listening to a concern, and helping a colleague take the next step.
LABEL
14 / 20 · 600
14 / 20 · 600
LEADERSHIP IN ACTION
05 / ICONOGRAPHYSimple symbols.
Simple symbols.
Shared meaning.
A coordinated set for safety communication and team development. Open shapes and rounded strokes echo the badge’s circular geometry.
LeadershipSet direction. Bring people with you.SVG ↓
CoachingListen, demonstrate, and learn together.SVG ↓
CollaborationMake progress through shared effort.SVG ↓
LearningTurn knowledge into confident action.SVG ↓
Follow-throughRecord, review, and close the loop.SVG ↓
RecognitionNotice and reinforce positive action.SVG ↓
ProtectionKeep people at the center of decisions.SVG ↓
ScenariosPractice choices before they matter.SVG ↓
Speak upInvite questions and hear concerns.SVG ↓
Hazard awarenessPause and recognize potential harm.SVG ↓
ObservationPay attention to work as it happens.SVG ↓
Shared commitmentAgree on the next step, together.SVG ↓48 × 48 base grid2 units consistent strokeRound ends & corners32–64 px display range
Use one color per icon: Deep Plum on light, Lavender on navy. Pair unfamiliar symbols with a label. These are brand illustrations; operational signage retains its standardized symbols.
06 / PHOTOGRAPHYShow leadership
Show leadership
in the everyday.
People in conversation, learning side by side, and solving problems together. The story is the relationship between people.
Guide without taking over.
Show an experienced colleague explaining, then listening.
Make the team the subject.
Capture shared attention, practical work, and meaningful interaction.
Photo treatment studio
One image. Three brand expressions.
SEAL TEAM SAFETY
Natural editorialLead the conversation.
Build trust through everyday actions.
Natural editorial
The default for people stories, program pages, and learning content. Keep skin tones natural and expressions easy to read.
Recipe Soft daylight, neutral color, gentle contrast. Preserve the interaction and give hands, faces, and gestures enough room.
Real working relationships
Leaders and employees at equal eye level. Reflect a range of roles, ages, backgrounds, and experience.
Leave room for the story
Use wider frames for shared context and closer frames for coaching. Keep important faces clear of text.
Credible, calm, engaged
Show appropriate protective equipment and safe work. Avoid staged hero poses, isolated machinery, or military imagery.
Photography shown here is AI-generated concept imagery for art direction; it does not depict actual SEAL clients or employees.
07 / IN PRACTICEA system made
A system made
to work together.
A consistent rhythm of strong type, generous space, practical icons, and purposeful photography carries the identity into websites, presentations, product overviews, and everyday notifications.
Illustrative website sectionLeadership developmentBetter conversations.
Better conversations.
Stronger teams.
Help leaders turn everyday moments into opportunities to listen, coach, and reinforce safe work.
Explore SEAL Lead ↗Presentation / 16:9
Lead with a clear idea.
Two PowerPoint-style layouts: a focused opener and a practical discussion slide. These are visual mockups, not a finished training curriculum.
Better conversations.
Stronger teams.
Safety starts with how we lead.
SEAL TEAM SAFETYMake the next conversation count.
01Listen.
Make space for a concern.
Ask a useful question.
02Coach.
Work through the next step.
Learn side by side.
03Reinforce.
Notice positive action.
Recognize the contribution.
Product one-sheet / SEAL Lead
A useful introduction, on one page.
A product overview that pairs a simple leadership message with a clear next step. Copy and layout are illustrative; no performance or certification claims are implied.
PRODUCT OVERVIEWLeadership developmentSafety starts
Safety starts
with how we lead.
Better conversations. Stronger teams.
Everyday moments.
Meaningful leadership.
SEAL Lead focuses on leadership development. Help leaders turn everyday moments into opportunities to listen, coach, and reinforce safe work.
Start with listening.Invite questions and hear concerns.
Learn side by side.Make space for a better conversation.
Recognize positive action.Notice the everyday contribution.
Explore SEAL Leadsealteamsafety.com ↗
Email / Notification
One update. One next step.
Use a quiet, focused layout for an operational notification: a recognizable sender, a direct subject, useful details, and one action.
FromSEAL Team Safety <[notification address]>
To[Participant email]
SubjectYour SEAL Lead session details
SESSION NOTIFICATIONYour next conversation
Your next conversation
starts here.
Hi [First name],
Here are the details for your SEAL Lead session.
- Session
- [Session title]
- When
- [Date] at [Time] [Time zone]
- Where
- [Location or meeting link]
Questions? Contact [Program coordinator].
ILLUSTRATIVE MOCKUP · Placeholder details · No email is sent
Production email guidance: use a single-column layout up to 600 px wide, live text, descriptive links, and an Arial fallback when Archivo is unavailable. Confirm the sender, session details, destination URL, and notification preferences before use.
Clear next steps.
48 px minimum button height · 6 px corners · visible keyboard focus.
Room to breathe.
81624324864
8 px spacing rhythm · 24–32 px card padding · 10 px card corners.
08 / DOWNLOADSReady for the
Ready for the
next application.
Use these assets to keep the brand consistent across presentations, training materials, websites, and team communications.
Master logo & product familyFinal badge, six product lockups, compact alternatives · PNG + SVG↓Safety & leadership iconsTwelve editable vector illustrations · SVG↓Photography concepts & treatment notesLeadership, coaching, and collaboration · PNG + CSS recipes↓Archivo & website stylesFive font weights, font license, palette and component styles↓
The master badge is supplied raster artwork. Product badge SVGs contain that image with vector lettering; the compact wordmarks and safety icons are fully vector.